Vienna Vikings revolutionize American football with a spectacular 3D campaign!

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The Vienna Vikings start an innovative 3D campaign in Vienna on August 13, 2025 to promote American football.

Die Vienna Vikings starten am 13.08.2025 eine innovative 3D-Kampagne in Wien, um American Football zu fördern.
The Vienna Vikings start an innovative 3D campaign in Vienna on August 13, 2025 to promote American football.

Vienna Vikings revolutionize American football with a spectacular 3D campaign!

The Vienna Vikings started an innovative campaign to increase the awareness of the American football in Vienna. In cooperation with the creative agency Loom* and the outdoor advertising marketer Infinity Media, the campaign combines digital outer advertising with impressive 3D effects and mixed reality elements. A 3D-animated football with the Vikings logo, which apparently tears a hole in the poster motif, is particularly eye-catching. This impressive presentation is intended to captivate passers -by and boost interest in the sport, report the Vienna Vikings.

The core of the campaign are three mixed reality videos that were produced at central locations in Vienna-on the Danube Canal, in Prater and on Heldenplatz. These videos integrate football content into the cityscape and are distributed via social media. Verena Gattinger, Head of Marketing & Events at the Vienna Vikings, emphasizes that the goal of positioning Vienna as the city of American football was successfully implemented. This strategy is similar to the existing trends in marketing, where Mixed Reality (MR) is used to improve marketing strategies, as shown in various examples.

Mixed reality in marketing

Mixed reality combines elements of augmented reality (AR) and Virtual Reality (VR) to create more and more experiences for consumers. The current campaign of Vienna Vikings uses this technology to address a new audience. According to an analysis of Capsulesight shows a variety of companies, including large brands such as Mercedes-Benz and Nike, how MR is used effectively to integrate customers and increase brand perception. This technology creates exciting experiences and has fundamentally changed marketing.

The Vienna Vikings decided to use this method to reach a younger audience and make sport more popular. Youssef Bouzid, co-founder from Loom*, emphasizes the positive effect of the combination of public presence and social media. This integration is a key trend in modern marketing and is adopted by many industries to increase visibility.

The strategy of the NFL and its relevance

These marketing innovations are in a broader context, especially if you look at the strategies of the NFL, which is known for their creative approaches to fan bond. Loud Latterly The league has developed many initiatives in recent years to increase fan engagement. For example, use prominent athletes and entertaining commercials during the Super Bowl to reach millions of spectators. This type of brand exposure has strengthened the perception of American football worldwide and is an example of the effectiveness of targeted marketing strategies.

The Vienna Vikings follow this example by choosing innovative approaches that create both local and international visibility. The use of MR is a forward -looking direction in sports marketing, which is evolving with the evolution of the technology. This ensures that the interest of the fans is not only preserved, but continues to grow.

The dynamic staging of the game announcements by Drago Bijadzjia, Head of Sales at Infinity Media, suggests that such creative campaigns will not only become more important in American football, but also in other sports. The connection between the brand, technology and audience is the key to a successful marketing approach for the future.

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