Basketball height flight in Vienna: 3x3 World Tour inspires 3,000 fans!
Basketball height flight in Vienna: 3x3 World Tour inspires 3,000 fans!
With an impressive premiere, the Fiba 3 × 3 World Tour Masters celebrated great success in Vienna. From June 12th to 15th, 2025, basketball enthusiasts gathered in the area around the ice skating club on Heumarkt to experience the best teams in the world. Driven by the rousing atmosphere, Team UB's Serbian players secured first place in the final against the Baskets Bonn in front of an audience of 3,000 fans. The Viennese team scored at least 20 points in each of their games, but was eliminated in the quarterfinals against the Olympic champion from Amsterdam after an exciting extension with 20:22 and finally ended up in 8th place.
main sponsors such as Win2day, Visa, Raiffeisen, Red Bull, A1 and Alfa Romeo contributed to the success of the event. A special highlight was the 3 × 3 Business Club in the Intercontinental Vienna, where a panel discussion during the business breakfast took place on June 13th. Discussants from various industries, including Irina Kuntze from A1 and Thomas de Buhr from Baller League, discussed the success factors of new sporting event formats and the changing requirements for event design.
fascination basketball and new trends
During the discussion, Kuntze emphasized the increasing popularity of the 3 × 3 basketball as a trendy sport. De Buhr, on the other hand, did not see the format as a short -term fashion, but as a fixture in the sports area. Dominik Beier, who speaks for E | motion, emphasized that the importance of classic sports remains, while innovative formats provide new impulses. Wiesmann from Laola1 emphasized the development of 3 × 3 Vienna and the growth of sport in the city, while optimizing the space capacity from Graz to Heumarkt.The future of the 3 × 3 Vienna on the Heumarkt looks promising, because the project is expected to continue until 2027, provided by public funding.
global context of the 3 × 3 world
The Fiba 3 × 3 World Tour continues in 2024 with 15 stops in 15 cities and three continents. The season begins on April 26th and 27th in Utsunomiya, Japan, a location that is known for his passionate basketball culture. The other stops include Marseille, Ulaanbaatar, Chengdu, Edmonton, Lausanne, and the grand finale will take place on November 21 and 22nd in Manama, Bahrain. This tour promises a festival atmosphere with a mixture of sports, music and culture.
The 3 × 3 games, which are played on a half court with two teams of three players each, are now considered the world's leading urban team sport. Sport had its international debut at the 2010 Youth Olympic Games in Singapore and celebrated its Olympic premiere in Tokyo in 2020. In 2023, the FIBA 3 × 3 platform recorded 1.1 billion views, an indication of the growing digital commitment.
In order to promote competitive views, the first list of Challengers for international qualifications will be published in February. Global cooperation also includes partnerships with Wilson as the official ball partner and Maurice Lacroix as a timekeeper.
The FIBA 3 × 3 World Tour remains a fascinating event at both local and international level, which inspires sports fans and players alike.
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Ort | Heumarkt, Wien, Österreich |
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