Future of advertising: Programmatic Day with top experts in Vienna!

Future of advertising: Programmatic Day with top experts in Vienna!

On August 21, 2025, the fifth programmatic Day will take place in the Hotel Andaz Vienna on the Belvedere. The organizer is the Interactive Advertising Bureau Austria. The conference is under the motto "Retail Media" and is curated by the Austrian Post by Philip Miro von ORF-ENTERPRISE and Christoph Treuppe. In addition to Retail Media, the focus of the event also includes KPIs in the programmatic advertising and the topic of curation.

The highlight of the opening keynote is Daniel Knapp, chief economist of the IAB Europe, which addresses the development of programmatic advertising in Europe. As part of the Closing Keynote, Tom Peruzzi from Virtual Minds, entitled "Digital 2025: The Hour of Europeans", will complete the event. Participants from renowned companies such as Google, Dentsu, Amazon and Manner will also have their say.

panels and discussions

A central element of the Programmatic Day are the panels. Here, among other things, the market potential and the technological challenges of Retail Media are discussed. Representatives of Google, Dentsu, Stack Adapt and Interspar will contribute their perspectives to the development of the market. Another panel is devoted to the measurability of programmatic campaigns, in which experts: inside of Digitl, Hurra.com, Media 1, Manner and Gewista participate.

A third panel illuminates the curation with the topics of non -transparency and loss of quality. Between the individual sessions, practice-oriented spotlights are offered that focus on omnichannel strategies, the use of CRM data and data-driven digital-out-of-home.

support of humanitarian projects

A remarkable aspect of the event is social responsibility. Part of the ticket revenge is donated to humanitarian aid projects in Ukraine via the U-AID initiative. The end of the event is a summer festival in the "Wiener Cucina" in the Arsenal.

In view of the movable trends in Programmatic Advertising, experts such as Luca Masiello from Microsoft emphasize the relevance of sustainability, transparent supply chain and the influence of AI. In retrospect for 2024, an growing interest in Retail Media Networks is forecast, which should grow faster than the digital advertising market as a whole. According to a forecast of Adsquare, the global market for retail media is expected to reach $ 179.5 billion by 2025.

A crucial drive for growth in the area of the Retail Media area are the extensive first party data that enable brands to implement more precise target group address. This data is essential for connection with consumer -oriented target groups that actively participate in purchasing. However, there are challenges in the need for standardized metrics and the guarantee of advertising quality in order to obtain the trust of consumers.

To ensure the efficient exchange between buyers and publishers in the future, advertisers should integrate retail media into their omnichannel strategies and rely on AI and automation. The tendencies in advertising indicate an increasing relevance of CTV, digital audio and a general increase in the automation of media purchases.

For more information and tickets for the Programmatic Day, visit the website of the iAB Austria.