Reptrak is strengthening: D'Hers and Hernandez Blades on the board!

Reptrak is strengthening: D'Hers and Hernandez Blades on the board!

On August 12, 2025, the Reptrak Company ™ announced that Thierry d’Hers and Catherine Hernandez-Blades were appointed in the Board of Directors. These appointments are intended to further expand the company's reputation management with modern technologies, in particular AI-based knowledge. CEO Mark Sonderly emphasizes the importance of this reinforcement for growth and innovation. Both new members have extensive experiences in their respective departments, which will be decisive for the development of the Compass ™ platform from Reptrak.

Thierry d’Hers can look back on over 20 years of experience in product innovation, technical management and advice. He became known for his role at Tableau, where he contributed to the development of Powerbi. Most recently, he worked as a Chief Product & Engineering Officer at Vivun and advised numerous technology companies such as pigment and radar.

The qualifications of Catherine Hernandez-Blades

Catherine Hernandez-Blades has a remarkable track record in various industries, including financial services, defense and technology. She is currently Senior Vice President and Chief ESG and Communications Officer at AFLAC and has received numerous awards, including the title Outsanding In-House Professional of the Year by PR Week and the Latina Style Corporate Executive of the Year. Your expertise in communication, marketing and crisis management as well as your role as an experienced manager in the C-Suite of Fortune 500 companies are invaluable for Reptrak.

The appointments aim to speed up the development of the Compass ™ platform. Reptrak is known as the leading provider of reputation data and insights and has the largest reputation benchmarking database that generates over 1 million company reviews annually. Implementation of AI will make it possible to gain predictive knowledge that support companies in securing their business value and optimizing the Return on Investment (ROI).

The role of artificial intelligence in reputation management

The introduction of AI technologies significantly changes the landscape of reputation management. Algorithms now analyze data from social media, news sources and online reviews in real time. This requires companies to adapt their reputation strategies and handle these AI dynamics proactively. Traditional communication methods are no longer sufficient, and it is crucial to understand both your own communication channels and the AI-controlled systems.

With the speed of information processing, which has increased exponentially through AI, an agile reaction to technological developments is essential. At the same time, companies have to make sure that authenticity and transparency are preserved in communication. The challenges of AI, such as Deepfakes or manipulated reviews, require robust monitoring systems and crisis reaction plans in order to effectively counter the risks. Successful reputation management will be based on a balance between automation and human interaction.