Philipp König heads Kronehit: New chapter for Austria's radiole engineer!

Philipp König heads Kronehit: New chapter for Austria's radiole engineer!

Philipp König is now the sole managing director of Kronehit after Mario Frühauf leaves the station after over two decades. King succeeded early and will be responsible for the strategic and operational management of the station. In his new role, König announced that he would like to bundle responsibility in this challenging phase and bring calm to the company. He emphasizes that decisions are not made on their own, but in close cooperation with his management team, shareholders, market partners and industry colleagues. krone.at reports that the goal is not only a change of course, but also a sharpening of the existing strategy in order to set more focus, faster decisions and clear priorities.

The move to König shows the ambitions of Kronehit, which has established itself as the most important private radio brand in Austria. The shareholders appreciate the commitment and contributions from early on the broadcaster's success story. Under his leadership, Kronehit succeeded in addressing a younger audience and positioning themselves as more attractive for advertising customers, especially in comparison to Ö3. courier emphasizes that Philippe König is perceived as a leadership and vision for the future of the station, since he has set significant impulses in recent years.

Planned developments and digital future

A central point in König's strategy is the expansion of the DAB+fleet and the development of a digital audio ecosystem that includes apps, smart speakers and large screens. These measures are intended to expand the range of Kronehit and adapt to the needs of the next generation of listeners. The broadcaster plans to promote the positive contributions of all four DAB+transmitters-RODIO RED white red, Super 80s, Eurodance XPress and Pirate Radio, which have already recorded significant success. krone.at continues that 29 more DAB+programs start in Austria in the summer of 2024, so that the overall offer increases to 60 programs.

A current study shows that 84% of the population can receive DAB+ via antenna and 79% of the users perceive the extended offer as a great enrichment. With a steady increase in DAB+devices, the total stock of which has risen by 36% to around 950,000 vehicles since 2021, a diverse and noise-free listening experience is possible. In the study, Wolfgang Struber, Managing Director of RTR Media, emphasizes that the listener's focus is less on transmission technology, but on the variety of programs. Film soundmedia Also describes that there is a gap between the perceived and actual possession of DAB+devices in households, which indicates further growth potential.

From October 1, 2025, Mario Frühauf will take over the management of the marketer RMS Austria, which will continue to play a central role in the Austrian radiol landscape. The shareholders of Kronehit emphasize early skills and knowledge of industry that qualify him for his new position at RMS. courier Solves that this change brings new challenges that are of great importance for both Kronehit and early.