Free ice cream at Hofer: Refreshing campaign for 1.4 million customers!

Free ice cream at Hofer: Refreshing campaign for 1.4 million customers!

At temperatures above 35 degrees Celsius, Hofer Austria starts an exciting campaign for around 1.4 million hot customers. From July 14, 2025 to August 9, 2025, there will be free ice cream for the loyal customers in the form of Mucci Stieleis or Waffle Horse. The campaign was unveiled when the temperatures climbed in many regions of Austria and brings a welcome refreshment in the hot summer days.

The extraordinary ice cream campaign aims not only to breastfeed the thirst of customers, but also to strengthen customer loyalty. As SmartStore.com, the care of existing customer relationships is crucial for long-term success in retail. Such actions can promote emotional bonds to the brand, which ultimately increases customer loyalty.

redemption modalities and customer communication

The hot customers are informed about an SMS service as soon as the temperatures increase over the threshold of 35 degrees. To pick up the free ice cream, customers must show the corresponding SMS or the hot network display on the cell phone at the cash register. The action applies as long as stocks last, which increases the urgency and attractiveness of the offer.

To pick up the ice, customers have the opportunity to stop by in one of the approximately 540 Hofer branches in Austria. This offer is part of a comprehensive strategy from Hofer to strengthen customer loyalty. In addition to the ice campaign, the company plans to launch innovative programs that are based on the changing needs of consumers.

additional customer incentives and data volume

The action is no coincidence because Hofer wants to address young, technology -savvy customers. In March 2024, hot customers received 7.8% more data volume as part of the previously carried out actions, while in July 2024 there were an additional 8,000 MB. Such offers are part of an active strategy to improve customer loyalty and increase your satisfaction.

As studies show, an increase in customer loyalty can lead to a profit growth of up to 95%. This shows the relevance of actions such as free ice distribution and other creative marketing strategies. Hoffer.at emphasizes that such measures are also of crucial importance with regard to potential future market changes.

Overall, the Hofer ice cream campaign demonstrates how retailers not only satisfy their customers through innovative customer loyalty strategies, but can also secure their market share. Regardless of the outside temperatures, the company remains a hot favorite among consumers.