Women's Football European Championships 2025: Viewer numbers disappoint in Austria!

Women's Football European Championships 2025: Viewer numbers disappoint in Austria!

Schweiz, Land - The European Football Championship 2025 has started and is a record tournament before the first kick-off. According to ZDF , 600,000 tickets were already sold five days before the opening game and the previous record of 575,000, which was reached at the euro in England 2022, exceeded. A total of 673,000 tickets are available for the tournament, and 22 of the 31 European Championship games are already sold out. The Swiss Association President Dominique Blanc has announced a great show and a great atmosphere.

for the German team, which plays in Group C and meets Poland, Denmark and Sweden, the goal is to win the ninth European title. Giulia Gwinn leads the team into her first tournament as the captain.

TV quotas and viewer interest

Despite the high interest in the tickets, the viewer interest in the TV broadcasts in some countries remains behind the expectations. The ARD was able to reach over three million viewers at the opening game of the European Women's European Championship in Germany. In Austria, on the other hand, where the event was transferred to ORF Sport+ without the participation of the national team, the interest was low. On average, only 18,000 people saw the second half of the opening game between Iceland and Finland. In the game between the hosts of Switzerland and Norway, there were 34,000 spectators, such as "https://www.laola1.at/de/Red/fussball/frauen-fussball/enttaeuschende-quoten-zum-auft-der-frauen-em/"> Laola1

The ORF has announced that the games will be transferred to ORF 1 from the knockout round, which is expected to lead to an increased number of spectators.

sold tickets and fan community

Overall, a particularly large number of tickets were sold to German supporters among fans, with 61,000 tickets acquired. England follows with 41,000, followed by France with 17,000 and the Netherlands with 15,000 cards. In addition, 5,000 tickets went to the USA.

Nadine Kessler, the UEFA director of women's football, expressed ambitious plans to have sold out every game. With five days until the tournament start, the high sales figures could be a positive sign of the women's football movement.