Apple ønsker å overta Formel 1 -rettigheter for $ 150 millioner i året!
Apple ønsker å overta Formel 1 -rettigheter for $ 150 millioner i året!
Sun Valley, Idaho, USA - Apple has been heavily involved in the sports sector recently and is now planning to take over the transfer rights for Formula 1 in the USA. Dette ville være et viktig skritt for selskapet, som ga et tilbud på minst 150 millioner dollar (128,39 millioner dollar) per år for racingoverføringene fra 2026, krone .
The current right holder ESPN, which belongs to the Walt Disney Company, will probably not respond to Apple's offer. The exclusivity period of ESPN for a contract extension with Formula 1 expired in February. Apple could thus present Formula 1 with contemporary technologies and a new approach. Høyt Details for taking over the rights
The Apple bid exceeds ESPN’s current offer of around $ 85 million a year. ESPN had scheduled a counter offer of $ 95 million, but will not be able to beat Apple's offer. Liberty Media, the owner of Formula 1, tends to accept Apple's offer due to the considerable price differences. Apple Manager, including CEO Tim Cook, recently introduced your bid at the Allen & Company conference in Sun Valley, Idaho.
Suksessen til filmen "F1: The Movie", som spilte inn over 300 millioner dollar over hele verden, kan også ha en positiv innvirkning på kontraktsmessige diskusjoner. In addition, the new technologies used in the film have the potential to improve the audience experience in Formula 1 broadcasts.
contextualization and challenges
Med denne overtakelsen villeApple starte sportsområdet for tredje gang etter at det allerede har skaffet seg rettigheter til Major League Baseball og Major League Soccer. At the same time, the change from traditional transmissions to streaming platforms such as Apple TV represents a challenge. Fans who adhere to regular cable television could feel that they feel. This change could exclude some loyal viewers, similar to other sports.
Populariteten til Formel 1 har nylig økt gjennom Netflix 'vellykkede dokumentarserie "Drive to Survive", som tiltrakk mange nye fans. This season, ESPN recorded an average of 1.3 million viewers per race, which is an enormous increase compared to other years. Imidlertid er det fortsatt usikkert om Apple kan nå disse antall tilskuere, siden selskapet ikke tilbyr åpenhet i rangeringene av sportsprogrammene.
These developments in the field of sports transmission rights are followed by a larger trend that we also observe in other countries. I Tyskland forsvinner sendingene til mange idretter som basketball og ishockey i økende grad fra gratis TV-en, noe som fører til en endring til abomodeller i plattformer som Amazon Prime Video og Telekom, som DetailsOrt Sun Valley, Idaho, USA Quellen
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