The dream of a motorsport center: Mateschitz’s vision and its fate

The dream of a motorsport center: Mateschitz’s vision and its fate

Dietrich Mateschitz, the controversial founder of Red Bull, died on October 22, 2022. In Styria he dreamed of a gigantic motorsport and aviation center, but it failed in 2004 due to environmental regulations. Over the years, the original concept developed into a smaller project that was eventually realized. Helmut Winkler, Mateschitz's close confidant and his right-hand man on the Spielberg project, commented on this.

Winkler emphasizes that Mateschitz never went public to emphasize his help or commitment to the project. He didn't want it to be seen as a PR move. His drive for the motorsport center was not only financial, but also a matter of the heart. Winkler sees the fact that Mateschitz always acted in the background as a challenge that led to major misunderstandings among the public.

Background of the project

Mateschitz's original goal was to create a unique center for motorsports and aviation that would not only promote the sporting aspect, but also the economic development of the region. Despite the negative environmental decisions, Mateschitz stuck to the vision, which ultimately led to the development of a scaled down but still ambitious project.

Mateschitz’s vision was more than just a business venture; he wanted to leave a legacy that would have a lasting impact on the region. Winkler emphasizes that Mateschitz's passion for aviation and motorsports flowed into every decision and development. This dedication is also reflected in the sustainable implementation of the project, which involves local workers and companies. Winkler believes that this would not have been possible without Mateschitz’s vision.

The realization of the project was delayed by various obstacles. The approvals relating to the environment in particular had a major influence on the timing. Winkler explains that despite these setbacks, Mateschitz never gave up and always looked for solutions - a mentality that also shapes the spirit of Red Bull.

Although the final project is smaller than initial plans, it still promises to make a significant economic contribution to the region. The motorsport and aviation center will not only function as an events venue, but also enrich the education sector and support future talent.

Winkler admits that people often don't understand the full extent of Mateschitz's involvement and his true motivations. His modesty is interpreted by many as a lack of interest, when in fact it was a conscious decision to stay out of the spotlight. Mateschitz always put the cause above personal ego, which he believes is crucial to the long-term success of the project.

For further information on the background and development of the project as well as an assessment of the next steps in implementation, Winkler refers to articles and reporting, for example here on www.kleinezeitung.at.