ProSiebenSat.1 combines TV and digital: revolution in the advertising market!

ProSiebenSat.1 combines TV and digital: revolution in the advertising market!

Österreich - ProSiebenSat.1 Puls 4 has undertaken a comprehensive reorganization of the sales area and introduces the new structure with the title #onesales. According to medianet.at this refers to a new integrated marketing for TV and digital media. Peter Strutz, who took over the overall management for Sales TV & Digital in Austria, emphasizes that this restructuring takes place in response to the changed media consumption.

The new sales structure is divided into four central areas: Integrated Sales, Advanced Advertising, Account Execution and Revenue Management. These areas should not only simplify the processes for advertising customers, but also enable data -oriented campaign planning. In this way, the aim is to address the needs of the target groups platformagnostically and to optimize the marketing of TV and digitally. Strutz reports directly to the Co-Coos Bernhard Albrecht and Michael Stix, the latter also remains Chief Commercial Officer for Austria and Managing Director of Seven.One Media in Germany.

important key data for media use

The reorganization is supported by current trends in media consumption. Current data show that TV is between 50 and 90 percent of daily moving image use for all ages. These findings are in line with developments on the market for digital media. In particular, the streaming platform Joyn has strong growth and reached 1.9 million monthly active users in the first quarter of 2025, such as puls24.at reported.

In addition, the new TV measurement with Teletest 2.0 has established proven methods for targeted media planning. Local anchoring by relevant content is also emphasized, since 99% of people consume moving image every week in Austria. In 2024, an advertising volume of around 2.6 billion euros is expected from international tech giants, which further underlines the importance of a strategic realignment.

challenges and perspectives

Despite the stable use of television, the media landscape face challenges. According to Statista , TV remains relevant, but Radio replaced TV as a leading medium in spring 2024. In addition, a reduction in the average television duration in Germany has to be observed for over 25 years.

Technologization and the change in media consumption require increased integration of TV and digital content. ProSiebenSat.1 PULS 4 is well positioned to keep up with this transformation and become a leading moving image powerhouse in Austria. The first market reactions to the new structure already show an increasing interest in the merging of TV and digital, which is promising for future developments in the industry.