Austria's industry in the crisis: change of strategy necessary for future!

Austria's industry in the crisis: change of strategy necessary for future!

On July 3, 2025, the starting signal for the red and white-red industrial strategy of the Austrian federal government was given. Sigi Menz, chairman of the federal division industry of the Austria Chamber of Commerce (WKÖ), emphasizes the importance of a coordinated industrial policy in times of change. The start of strategy is considered an important signal for Austria as a business location, especially in view of the challenges such as high energy prices, rising labor costs and growing regulatory stress. Menz warned of a gradual loss of competitiveness that is considered a serious threat to industry.

The domestic industry is called the engine of the Austrian economy, and it is urgently needed to take measures to strengthen its position. According to an OGM survey, many people in Austria comment on the current development and see de-industrialization as a risk to the business location. Menz made it clear that the industry was a future model and that better framework conditions for growth are necessary to ensure a healthy economy.

The key points of the industrial strategy

The industrial policy strategy aims to ensure short -term stabilization and long -term competitiveness. This includes safe availability of energy at competitive prices and competitive wage costs. Investment incentives for the domestic location and the reduction of bureaucracy are also essential components. An educational offensive that begins from kindergarten is also challenged.

In addition, technological competence leadership is to be expanded into key technologies. These key technologies include advanced production technologies, material sciences, technologies for the energy transition, the mobility transition as well as medical technology and space technology developments.

on the EU industrial strategy and further support

In the context of European industrial policy, the European Parliament passed the "deal for a clean industry" in June 2025. The MPs emphasize the importance of a strong, competitive European industry in the fight against climate change. This includes the exchange of new financing instruments for promoting investments in clean technologies and the simplification of approval procedures in order to make access to access in particular. The focus is on the reduction of bureaucracy and the relieved access to funding.

The EU Commission had already published an updated industrial strategy in May 2021 to strengthen the resilience of the European economy and to accelerate the transition to a more sustainable, digital economy. The aim is to stabilize the internal market and reduce strategic dependencies, especially in sensitive areas such as semiconductor technology.

Viewed as a whole, it is clear that a comprehensive understanding of the challenges and opportunities in industrial development is required at both national and European level. A broad consensus and the integration of all social partners are required to sustainably improve the location conditions for industry and to secure competitiveness.

It is crucial for Austria to quickly implement clear measures in order to counteract the risks of dein industrialization and to establish industry as a future model.

Further information can be found at Chamber of Commerce , Federal Ministry of Labor and Economy .

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