M Prize closes Baguette branches: Comprehensive restructuring in Tyrol!

M Prize closes Baguette branches: Comprehensive restructuring in Tyrol!

Leopoldstraße, Innsbruck, Österreich - M Prize has announced new strategic changes today that have an impact on several Baguette locations in Tyrol, Salzburg and Vorarlberg. According to 5min.at , the Baguette branch in Innsbruck will be closed, while the kitchen community is shifted to Völs. This decision is not unexpectedly, since the MPRAU has been carrying out a comprehensive restructuring process since 2023, which is responding to economic loads through inflation and increasing energy costs.

The relevant branches will offer baguette products at delicatessen counters in the future. This is accompanied by the introduction of café-to-go stations that aim to make the range available all day without having to operate independent baguette branches. With these changes, the aim is to react to changed customer needs and visiting frequencies.

reactions to the closures

employees and regular customers of Leopoldstrasse are surprised by the closure and the sudden communication, which was only carried out on Monday. The last opening day is already planned for the coming Monday. Interestingly, the workforce reports around 100 lunches a day, which underlines the popularity of the location.

The restructuring process, which also includes a merging of markets and a reduction in new openings, does not provide for any terminations for the employees concerned. These are to be continued at other locations, with Mpreis working closely with the works council.

innovations at other locations

In another area, the reopening of the Baguette Café on Innsbrucker Straße in Reutte plans to reopen after extensive renovation work on September 15. This redesign is characterized by environmental friendliness and integration of nature. The new technologies and construction methods aim to realize the first passive house supermarket in Central Europe, supplemented by highly efficient cooling furniture with heat recovery and a CO2-free heating system.

Technical development leads to regular adjustments to the markets, including an improvement in the parking space situation with more green areas. The interior uses natural materials and bright tones, which creates a modern and inviting space. Such steps reflect the commitment of MPRIST for sustainable practices that not only reduce ecological footprint, but also offer more appealing shopping experience, such as the meinbezirk.at reported.