Insolvency shock in Linz: ONLYFANS agency lets influencers down!

Insolvency shock in Linz: ONLYFANS agency lets influencers down!

Linz, Österreich - The LWS group of companies faces a massive financial collapse. On June 12, 2025, the bankruptcy proceedings for LWS Holding GmbH, LWS AIM GmbH and LWS Marketing GmbH opened at the Linz regional court. While Holding and AIM GmbH do not employ employees, LWS Marketing GmbH, which still had 18 employees in February 2025, has now been reduced to just one person. This agency was specialized in social media management for women and ran among other things an ONLYFANS agency.

The overall liabilities of the LWS companies amount to around 2.75 million euros, which affects around 180 creditors. Among these creditors are both former employees and other affected business partners. The company is not continued, and in the opening application, the closure was approved, which indicates the irreversible financial problems.

reasons for bankruptcy

The bankruptcy was caused by a combination of internal dumping, considerable liquidity bottlenecks and inadequate support for content creators. From the beginning of 2025, the dismissals of influencers began, which led to significant loss of income and further tightened the financial situation. An important factor was also the loss of an important influencer who ended the cooperation in February 2025 and thus heavily burdened the agency.

In addition, private withdrawals from a former managing director and missing financial documents contributed to insolvency. Insolvency expert Alexander Melschad estimates that the companies will be closed in the coming weeks. Acta, which currently consist of bank balance and accounting account claims, are currently being examined, whereby the final value of the valuability remains unclear.

Development in influencer marketing

The bankruptcy of the LWS group of companies also lives a light on the changes in influencer marketing. According to reports from Kolsquare, the market has established itself as a significant growth booster in recent years and is expected to grow by 33.20 percent annually by 2030. However, the industry is challenged by new legal requirements introduced by different countries. In addition, target groups are increasingly demanding authenticity, transparency and sustainability in the collaborations.

For creditors there is also the possibility to register their claims by July 29, hope for an orderly processing.

5min.at reports that the situation remains tense for the affected companies and their believers while meinzirk.at reflects the insolvency experts. In addition, kolsquare.com illustrates the significant changes in influencer marketing, which could possibly cause further instability in the industry.