Disney separates from hundreds of employees - restructuring in the crisis!

Disney separates from hundreds of employees - restructuring in the crisis!

Weltweit - Walt Disney has announced that several hundred employees worldwide be released in various departments. This measure primarily affects the areas of film, television and finance, including teams for TV marketing, advertising and casting. These layoffs are part of a comprehensive restructuring that aims to save costs of $ 5.5 billion, and were already initiated in 2023 by deleting 7,000 jobs in order to react to the sunken number of spectators on cable television. The first layoffs occurred in March 2023 when almost 200 employees at Disney Entertainment Networks and ABC News Group lost their job. The trend that spectators increasingly switch from traditional television to streaming offers also met Disney, which, although benefited from an increase in profit in the second quarter, has also been confronted with challenges in his streaming business. The Disney share has increased by 21 percent since the interim report was presented, which is confident.

Disney has noted that the competition in the streaming market, especially due to platforms such as Netflix and Amazon, is considerable. In view of losses in the streaming business and a decline in the number of subscribers at Disney+, the company plans to realign its business strategy. CEO Bob Iger, who took over the tax in 2005 and stepped down in 2020, announced that the company will be divided into three main segments: entertainment (film, television, streaming), sport and Disney parks, experiences and products. These measures should help to tighten the processes and make the company more efficient.

restructuring and cost optimization

The changeover is necessary because Disney+ first recorded a decline in the number of subscribers and reported over one billion dollar loss for the first time. Despite these challenges, the streaming service generated sales of $ 10.2 billion in 2024, which corresponds to an increase of 21.4 percent compared to the previous year. In the fourth quarter of 2024, Disney plus 153.6 million subscribers, which meant a decline of 2.6 percent compared to the previous year.

competitive pressure and new growth strategies

disney faces increasing competitive pressure, especially in the core markets USA and Canada, where signs of market saturation can be observed. In addition, the decline in the Hotstar division in India contributes to the stability of the company. For the future, Disney plans to make investments between $ 14 and $ 16 billion into new content and to promote its growth strategies in order to remain competitive with the leading streaming platforms. The strategic goals include expansion into global markets and the introduction of bundles of bundle offers for Disney Plus, Hulu and ESPN Plus for customer loyalty.

The prospects for Disney Plus are mixed. While up to 200 million subscribers will be expected by the end of 2025, the company must continue to master challenges such as cost increases in content production and growing competitive pressure. Disney is investing strongly in high -quality content to secure its market position and to be able to react more efficiently to the needs of the audience.