Digital Advertising Summer Festival: Celebrate sustainably in Vienna!

Digital Advertising Summer Festival: Celebrate sustainably in Vienna!

Salonplafond im MAK, Wien, Österreich - The Digital Advertising Summer Festival of Willkfen took place on July 7th in the Salonplafond of the Museum of Applied Arts (MAK) in Vienna. Numerous advertising funds and partners of the industry gathered for this prestigious event, which is established as a fixed date in the domestic digital and advertising industry, to celebrate success and milestones from the past year.

This year the event was awarded the city of Vienna for the third time with the eco-event certification. Jochen Schneeberger, the Head of Digital Advertising at Will, underlined the responsibility of the industry with regard to environmental and climate protection in his welcome speech by emphasizing the importance of sustainable solutions. Willked was able to reach around 3.9 million unique users last year, making the platform an important player in the domestic media ecosystem.

sustainable event design in the focus

As with the previous summer festivals, the focus this year was the sustainable design of the event. Based on the requirements for Green Events, Willkaden ensured that participants can be used to use environmentally friendly arrival and departure options. The possible incentives include, for example, discounts for environmentally friendly arrival and the provision of information on public transport, which were communicated in the run -up to the event. These measures contribute to raising awareness of sustainable practices and minimizing the environmental impact of events. reports WKO on various initiatives to promote green events .

The supporting program of the summer festival offered musical entertainment by DJ and saxophonist Peter Sax and a number of delicious dishes from the grill. The skill game "Will meet!", In which the participants had the chance to win five attractive material prizes, including a Puch Jungmeister great and a Furla handbag.

participating guests and objectives

The guests of the summer festival included representatives of companies such as A1, Peugeot, Wiener Linien, Magenta Telekom, Unicredit Bank Austria as well as Billa and Nespresso. This gathering not only symbolized the close networking within the industry, but also the common goal of keeping advertising budgets in the domestic media ecosystem and optimizing data-based campaigns using first party data.

The edition of the 2024 summer festival was a special occasion to celebrate the success of the past year, including increasing the loyal unique users to 3.8 million. This year, too, the organizers showed a clear intention to reduce spendings abroad and to operate more sustainably, which focused on the long -term development of the advertising industry. Also OTS reported in the previous year's edition .

For more information about the Green Events and the incentive measures, a look at the information from wko .