ASTRAUX takes urban mobility to the next level – launch in Berlin!

ASTRAUX takes urban mobility to the next level – launch in Berlin!

ASTRAUX, an innovative Chinese brand, will host a global launch event in Berlin on September 4, 2025, which will create a stir in the mobility industry. As part of IFA 2025, ASTRAUX is presenting three innovative products that are intended to revolutionize the concept of urban mobility. The central novelty is the ASTRAUX Micro Smart EV AL series, a micro electric vehicle ideal for urban traffic and, in accordance with EU categories L6e/L7e, can be driven from the age of 14 in certain European countries. With a striking design that includes oversized round headlights and a panoramic sunroof, this vehicle offers an impressive 360° field of vision and features that even include in-car karaoke and ambient lighting. The vehicle will also be equipped with a drone, which will complement urban mobility in an innovative way.

In addition, ASTRAUX presents an AI-controlled companion robot named Aimon as well as AI sunglasses. The philosophy of the brand is based on the motto “Joy for All”, which combines style, technology and affordability. For the first customers, there is a limited time offer to reserve a product for only 9.9 Ꞓ until September 6, 2025, 24:00 CET, with a refund guarantee until November 10. The early bird prices for the new vehicles are 7,990 Ꞓ for the ASTRAUX AL7 and 5,990 Ꞓ for the ASTRAUX AL6, which represents a saving compared to the regular prices of 8,990 Ꞓ and 6,990 Ꞓ respectively. Further information can be found on the ASTRAUX website and pre-ordering is possible at this link.

Microlino Spider: A new approach to urban mobility

Parallel to ASTRAUX, the Swiss company Micro is planning to present the Microlino Spider concept at the Brussels Motor Show 2025. The Microlino Spider is already the fourth version of the popular Microcar and combines retro design with modern electromobility. Designed specifically for golf clubs, hotels and European resorts as well as residential areas in the United States, this vehicle appeals to users seeking an environmentally friendly alternative to SUVs and pickup trucks.

With a speed limit of 35 mph (56 km/h), the Spider is registered on over half of the US road network. Standout features include an open roof that can be optionally equipped with a fabric roof, as well as wood accents on the steering wheel and innovative paint finishes. Technically, the Spider is based on the current Microlino model and is adapted to US regulations. Micro plans to position the Spider as the ideal companion for short journeys and is relying on an existing dealer network with over 100 sales points in Europe, while actively seeking partners to enter the US market.

Sustainable mobility in focus

ASTRAUX and Micro's developments are in line with the increasing interest in sustainable mobility, which aims to reduce CO2 emissions. Measures to promote sustainable means of transport include, among other things, the principle of short distances, car sharing, as well as the expansion of local public transport and the digital networking of vehicles. In this context, alternative types of drive such as battery drives and fuel cells play a crucial role. Research institutions such as Fraunhofer ISE are working on transdisciplinary approaches to developing new technologies for sustainable mobility, which requires both technical innovations and new scientific approaches.

The challenges in this area, such as limited ranges and high acquisition costs, are significant, but the market shares of electric and hybrid vehicles are constantly increasing. The market share of these vehicles increased from 1.8% to 2.6% by mid-2019, indicating the increasing acceptance of sustainable mobility in society.