Advantage Smollan acquires Plus Promotion: Strong partnership in Europe!

Advantage Smollan acquires Plus Promotion: Strong partnership in Europe!

Advantage Smollan recently acquired a majority stake in the established Austrian advertising agency Plus Promotion Sales. Loud medianet Plus Promotion Sales was founded in 1986 and has established itself as a leading agency in the field of below-the-line marketing in Austria. With a team of approximately 4,000 promoters, the company offers a variety of services including promotions, sampling and field support.

The acquisition is considered strategically important as Advantage Smollan plans to position itself as a leading network in Europe. Through the partnership with Plus Promotion Sales, the company hopes to achieve cross-border activities and the ability to offer pan-European solutions to international customers. Plus Promotion Sales will continue to operate as an independent agency, but will take advantage of the international network and an expanded resource base.

Synergies and service offerings

The integration of Prosam, an existing Austrian agency of Advantage Smollan, represents a further important step in the integration process. Existing customers of Plus Promotion Sales will continue to receive the usual service and their contacts. However, you also benefit from the expanded expertise and resources of the larger network.

Digital strategies and innovative technologies play a crucial role in the way Plus Promotion Sales works, especially in data collection and analysis. This includes modern approaches to below-the-line marketing, which are characterized by direct customer contact and tailor-made campaigns. Loud Krauss GmbH BTL measures are often more cost-effective and enable precise targeting, which promotes the development of deeper relationships with potential customers.

Market development and outlook

The investment in Plus Promotion Sales expands Advantage Smollan's European reach to a total of 20 countries, strengthening the DACH region in particular. Advantages Smollan also plans to intercept international customers in Austria who are already served by the network. There are already requests from other countries to implement local projects in Austria.

These strategic moves aim to increase both brand awareness and sales through targeted promotions and personalization. With a strong focus on data-driven marketing strategies, Plus Promotion Sales will be able to more effectively meet its customers' needs and better influence their purchasing decisions.