Diversity in the Whopper: Burger King® sets an example for cohesion!

Diversity in the Whopper: Burger King® sets an example for cohesion!

In a new campaign, Burger King® Germany is setting a clear example of diversity and inclusion. Under the motto “Variety is King,” the fast food chain is shining a spotlight on the people behind one of its most iconic products, the Whopper®. The campaign aims to celebrate the diverse workforce – approximately 25,000 employees from over 120 countries – while conveying an important message of social unity.

The managing director of Burger King® Germany, Dr. Jörg Ehmer, emphasizes the essential role of diversity in the company's success: "Without diversity, we would not exist. Therefore, our clear message is: Diversity is king!" With this attitude, Burger King® wants to create awareness of the positive impact of cultural diversity in Germany.

Attitude campaign in the cities

The campaign will be made widely visible in Berlin and via digital channels, particularly around German Unity Day, which is celebrated on October 3rd. Berlin's Alexanderplatz plays a central role, where eye-catching posters with the campaign motifs are displayed. Anna Mennel, Brand Manager of Burger King® Germany, explains: "Berlin is a popular holiday destination at this time of year. We want to encourage many people to think about the importance of diversity." The campaign will also be supplemented by social media in order to reach as many people in Germany as possible.

The campaign's message makes it clear that Germany would not be the same without the contributions of this diverse community. “Diversity is the basis for success, growth and progress in our society,” adds Ehmer. “We should always be aware of that.” The campaign is intended to be food for thought for an open and respectful society, because in times of social division, the coming together of people from different backgrounds is more important than ever.

Burger King® not only introduces the employees, but also encourages them to reflect on the role of diversity in everyday life. biological diversity, social diversity and the associated opportunities can act as drivers for innovation in society. “The label ‘Made in Germany’ has acquired different meanings over time,” Mennel explains, “today it particularly stands for the success of a pluralistic society that is able to master the challenges of the modern world.”

For more information about the campaign and insights into employee stories, those interested can visit the Burger King® website or use the company's social media. Burger King® aspires to be not only a “Home of the Whopper®,” but also a place that unites people with different cultures and perspectives.

Founded in 1954, Burger King® is the second largest fast food chain in the world, with over 18,600 restaurants in 100 countries. The company's success is largely determined by its committed employees, who represent an inclusive and diverse working environment. More information is available on the official website Burger King® to find.