Borussia Dortmund starts exciting partnership with NFL team Steelers!

Borussia Dortmund starts exciting partnership with NFL team Steelers!

The German Bundesliga club Borussia Dortmund initiated an important partnership with the Pittsburgh Steelers from the NFL. This cooperation aims to promote the business activities of both clubs in North America. The clubs not only share the identical club colors, but also a vision for the future in the international sports business.

Common initiatives for fan binding are the focus of this partnership. Both clubs plan to be more present through special promotions, offers and content in the others of the other. This means that fans in Germany and the USA could benefit from a variety of joint projects. The recent visits to both sides prove the quick progress of cooperation.

positive experiences of both clubs

A player of Pittsburgh Steelers, Miles Killebrew, spoke about his positive experiences during a visit to Dortmund and emphasized the special atmosphere in Signal Iduna Park. Marc Lingenhoff, Managing Director of BVB Americas, emphasized the existing tradition of both clubs and their commitment, sport and culture. This partnership is seen as a premiere between the two clubs that builds on an existing bilateral business cooperation between Pittsburgh and Dortmund.

The Steelers received a license for Germany in 2024 as part of the NFL Global Market Program. This enables you to further expand your partnerships and activities in Germany. Dortmund in turn opened his first office in the USA in 2024 in New York to better manage the activities in the western hemisphere.

planned events and common values ​​

Both clubs have already taken the first steps to implement their partnership. A business summit took place in Germany, in which a representative of the Steelers took part. In addition, an event in Pittsburgh is planned for spring 2025. In April 2024, the Flag Football Camp will be organized in the BVB Football Academy, in which a Steelers player will also take part. In particular, value is important for the support of both teams for their respective communities.

The existing Transatlantic Innovation and Climate Partnership Agreement, which was signed in 2022, shows the commitment of both cities, technological and research cooperations. The Pittsburgh Steelers and Borussia Dortmund thus set a strong sign of international cooperation in sports and beyond.

This partnership comes at a time when the NFL strengthens its international expansion. As part of the Global Market Program, which was launched in 2022, new clubs and markets have been added for 2025. A total of 29 NFL clubs will now be active in 21 international markets, which is intended to further strengthen brand awareness and fan connection outside the USA. NFL Executive Vice President Peter O’Reilly emphasizes the meaning of this global growth and fan bond.