Harbin in the ice rush: Record visitor figures at the snow festival!

Harbin in the ice rush: Record visitor figures at the snow festival!

The ice and snow economy in China is experiencing an impressive boom, which recently became clear in the city of Harbin. During the spring festival from January 28th to February 4th, more than 610,000 people trapped the Harbin Ice-Snow World, whereby over 100,000 visitors were counting on February 1-a new daily record. Last but not least, this new enthusiasm is due to the impending discontinuation of the 9th Asian winter games that take place from February 7th to 14th. China's President Xi Jinping will attend the opening ceremony and organize a banquet for heads of state from all over the world. As china.org.cn , the Asian winter games 2022 are in focus and promote the winter sports and the associated tourism sector considerably.

government's growth strategy

In order to further exploit the enormous potential of ice and snow sports, the Chinese State Council has published extensive guidelines on the development of this industry. These aim to increase the number of athletes in ice and snow sports to 300 million by 2027. The long -term goal is to increase the economic volume of the industry to 1.5 trillion Yuan by 2030. As ots.at , high-class infrastructures are to be created and the national competitive conditions are to be created. In addition, several ice and snow travel destinations are to be developed, including the "ice and snow-silk road". These measures could not only create new jobs, but also boost national and international travel activities.

China's flourishing ice and snow economy has already shown a remarkable increase in tourism numbers, with over 87 million visitors last season, which corresponds to an increase of 300 percent. As a result, the image of China is also sharpened internationally as a winter sports destination and numerous investments and technology transfers are drawn to this industry. With an estimated sales of 124.8 billion Yuan, synonymous with around $ 17.4 billion, the industry could become the new economic engine in the country.