Crisis at Rosenthal: Traditional porcelain company before closing work!

Crisis at Rosenthal: Traditional porcelain company before closing work!

Selb, Deutschland - The traditional brand Rosenthal, known for its elegant porcelain, faces a serious crisis. The company, which has shaped the German table picture for 145 years, may have to close one of his two works in Bavaria, which is a threatening perspective for a total of 600 employees. According to information from stern.de there are already negotiations with the union to discuss a possible massive job cuts.

The cause of the difficulties are above all increasing wage costs paired with a falling demand for porcelain products. The Rosenthal boss describes the changed consumption behavior; Dishes that was once a symbol of prosperity is less in demand these days. In fact, according to the Cologne Institute for Commercial Research, there was a surprising market volume that declined by 6.6 percent last year. There is not much left of the former purchasing incentives after pandemic, since inflation and loss of purchasing power are pushing consumers to choose cheap alternatives, such as those available from Ikea, so Augsburger-allgemeine.de .

difficult times for the traditional brand

Rosenthal is not only under the pressure of inflation and changed buying habits, but also faces the competition from the Far East. The production -related advantages that were acquired in Germany by high -quality craftsmanship are endangered by the cheaper prices from Asia. Despite the impending plant closure, Rosenthal plans to stay in Germany and says that you want to set the course for a sustainable future. By the end of January, a decision on the fate of one of the two locations should be made, according to the information.

The company, which once drew attention to luxurious cooperation, including Versace and Swarovski, is now in an existential dilemma situation. As with the last major crisis in 2009, when Rosenthal had to register almost bankruptcy, it remains to be hoped that the company can also find a way this time to assert itself at the head of the porcelain market.