Robbie Williams is planning a big comeback: Super Bowl halftime show in 2026?

Robbie Williams is planning a big comeback: Super Bowl halftime show in 2026?

In an exciting announcement, British pop star Robbie Williams has announced that he will headline the halftime show at the 2026 Super Bowl, following Kendrick Lamar's record-breaking performance in 2025. Williams, who described his participation as an honor on February 13, his 51st birthday, wrote on This news has already garnered huge attention, garnering over 4.7 million impressions on the platform, like oe24.at reported.

Super Bowl and its meaning

The Super Bowl is the annual final game of the National Football League (NFL), which crowns the league's champions and traditionally takes place in a city chosen by the host cities three to four years in advance. In addition to the prestigious title, the winner receives the Vince Lombardi Trophy. Historically, the Super Bowl has played a central role in American sports, as the event attracts millions of spectators and is considered one of the largest sporting events in the world. Wikipedia's list of Super Bowl champions shows how many teams have won the title over the years, with some franchises, such as the Pittsburgh Steelers and New England Patriots, considered particularly successful.

In addition to the halftime show, Robbie Williams will also perform in Vienna and Klagenfurt with his “Live 2025” tour. This means he remains a fixture in international entertainment and at the same time counters his film flop last year with over 90 million euros from his live performances. This shows that despite setbacks in the film business, his music business is thriving and he continues to help shape a major event like the Super Bowl.