WhatsApp is paid: subscription for new content from June 2025!
WhatsApp is paid: subscription for new content from June 2025!
WhatsApp, the popular messaging app with over two billion users worldwide, will soon introduce paid functions. This announced Meta on June 20, 2025. The changes primarily affect the "News" section, in which users will be faced with new subscriptions and advertisements in the future. However, personal chats still remain free of charge and unaffected by these innovations, such as
The planned changes include three essential innovations in the “current” tab: Meta emphasizes that data protection is preserved. Private chats, calls and groups remain at the end-to-end. WhatsApp cannot read or listen to. The use of user data for advertising is carried out exclusively in a limited framework, using information such as the location, language and the subscribed channels. For over 15 years, WhatsApp has been offering free services such as text messages, pictures, videos and phone calls. These changes mark a significant change in WhatsApp business model as part of Meta. With the introduction of paid content, the company not only wants to diversify its sources of income, but also address content creators and companies in a targeted manner, such as Kurier
The new approach could change the way users interact with the app, while WhatsApp continues to act as a central place for personal communication. The measures are presented by META as a possibility to establish the app as a platform for companies and paid channels without disturbing private communication. The new advertising is also introduced in the "current" rubric, which is used by daily over 1.5 billion people, which gives it a high potential for monetization, so Inside "> Inside BW . planned innovations in the current tab
a step in a new direction
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