WhatsApp is breaking new ground: Canalabos and advertising in the current tab!

WhatsApp is breaking new ground: Canalabos and advertising in the current tab!

WhatsApp, one of the most used communication services worldwide, introduced a new symbol on June 16, 2025 and at the same time expanded the "current tab" with several new functions. This tab, which is used every day by around 1.5 billion people, aims to improve the exchange and interaction between users, companies and organizations. The developments indicate that the Messenger is increasingly changing into a comprehensive social media platform.

With the new offers in the current tab, users can financially support their favorite channels by concluding channels for a monthly fee. The subscribers are given access to exclusive content that is highlighted by a diamond symbol. In order to increase the visibility of channels, administrators can also advertise their channels. This system shows the advertised channels based on the location, language and interactions of the users.

new advertising options in the status

Another remarkable feature are the ads in the status area. Companies now have the option of presenting their products and services within their status reports. This enables users to get in touch with these companies directly via WhatsApp. However, this function is voluntary and is aimed at users who actively use the current tab. For those who use WhatsApp mainly for private conversations, the classic chat functions remain unchanged.

WhatsApp attaches great importance to protecting the privacy of its users. Personal messages, calls and status reports are protected by end-to-end encryption. In the new advertising functions, WhatsApp also uses only limited information such as the country, language and previous interactions to select the content displayed. Telephone numbers of the users are not passed on to advertisers.

A look at WhatsApp and its users

WhatsApp was founded in California in 2009 and has been part of Meta since 2014, which has paid $ 22 billion for the company. The messenger has developed into the most popular platform for instant messaging. There are currently around 33 million downloads in the Google Play Store. The highest number of users can be found in India at around 390 million, while 44 million active users are recorded in Germany.

76 percent of whatsapp surveyed regularly use. In addition to text and voice messages, the platform also enables the sending of images, videos and phone calls via the Internet. In addition, groups with up to 1,024 people can be created, and the WhatsApp Business version offers additional functions for companies.

The new functions in the current tab ensure that WhatsApp not only remains a means of communication, but also a platform for current content, information and interactions. These changes show the trend that WhatsApp is increasingly wanting to establish itself as a comprehensive social media platform in order to meet the needs of its users.

Further information and details on the new functions can be found on OE24 href = "https://www.coverted.de/artikel/cb-news-internet-whasapp-er-aktuelles-ab-abo- und-werfertununctions-39769505.html"> Computer Bild and Statista .