Scandals and farewell: what's going on with Sepp Schellhorn and the Neos?

Scandals and farewell: what's going on with Sepp Schellhorn and the Neos?
Österreich - The State Secretary for Deregulation, Sepp Schellhorn (Neos), is at the center of a growing controversy. After a controversial start, which was characterized by various scandals such as the service and an inappropriate Nazi comparison, Schellhorn recently announced his farewell to Instagram. This was done against the background of an increasingly critical media environment, such as Oe24
also his brother, Franz Schellhorn, the head of Agenda Austria, comments critically about the Neos. In a video he addresses the question to his brother's party: "Dear Neos, what happened to you?", What further illustrates the internal tensions within the party.
Farewell to the cooking channel
Schellhorn has decided to turn off his cooking channel on Instagram, which had over half a million followers. This step takes place in times of intensive criticism, especially through Vienna's boulevard media. Headlines such as "Audi Gate" and "Luxury Steak" have dominated the reporting, and Schellhorn is exposed to constant incompatibility. In this context, he tries to deal with the consequences of his media presence.
Although he assures that he has not earned any money with his channel and did not violate any regulations, the pressure remains on him. Government members are prohibited from generating additional income during their political office. Nevertheless, Schellhorn sees the allegations of his alleged luxury life as absurd and, among other things, defends the upgrade of his company car to an Audi A8, which he rates as inexpensive to the state.
political communication in social media
The influence of social media on political communication should not be underestimated. As bpb enable social platforms to reach a wide public directly, without being dependent on traditional mass media.
This new communication landscape also has an impact on the way in which citizens, politicians and journalists interact with each other. The exchange is more "Bottom up", which leads to an increasing accessibility and visibility of topics and personalities. Schellhorn himself acknowledges that his media presence leads to more attention in the news, among other things.
In this dynamic environment, Schellhorn's appeal to "decent human interaction" in the political discussion and the need for cohesion and common ground in solving the challenges of the country is all the more relevant. To improve the political climate, he calls on to be able to tackle the problems in the country constructively.
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