Schwan ensures surprising fire service in St. Pölten!
Unusual fire service in St. Pölten: A swan on the Traisenbrücke provided concern and quick help.

Schwan ensures surprising fire service in St. Pölten!
On August 13, 2025, there was an unusual fire service on the Traisen Bridge in St. Pölten, Lower Austria. At around 7:00 a.m., the Stattersdorf volunteer fire brigade and other emergency services were alerted after concerned citizens had spotted a swan on the bridge. The callers had feared that the animal could get on the road, which was classified as potentially dangerous. The swan moved over the sidewalk and examined the bridge.
The firefighters quickly intervened and gently accompanied the swan across the bridge. After crossing, the swan walked to the left and made her way back over a meadow back to the shore of the traisen. Eyewitnesses, including the "Frequenzi Festival" present ", suspected that the swan was stressed through the high visitor frequency of the festival. This led to an urgent appeal by the citizens to counter the animals on the traises with consideration and distance. The whole campaign ended quickly and without incidents, which averted a potential danger to road traffic.
Yelloh’s challenges and closure
In a different context, the Yelloh company, formerly known as Schwan’s, decided to hire all operations by November 2023. At over 72 in business, the company faces “insurmountable” business challenges. Michael Ziebell, a board member, stated that nationwide personnel problems and difficulties in the food supply chain caused by pandemic were essential factors for closure.
In addition, the change in consumer behavior, in particular the increasing importance of digital shops, has negative impacted personal customer interactions. Yelloh, which was originally founded in 1952 as Schwan’s Home Delivery, will offer his last products on November 8, 2023 on the known delivery vehicles and says goodbye to his customers and employees.
The importance of retirement communities
While these events take place, the topic of life in old age is also relevant. Retirement communities offer seniors a safe living environment, social community and a wide range of amenities. The specific offers vary depending on the type of community. There are different models that adapt to the needs of older people.
Supported residential recovery communities offer a combination of housing accommodation and moderate support in everyday life, while independent living retirement communities address residents over 55 years that are healthy and active. Age -limited retirement communities promote a quiet lifestyle for active seniors.
In addition, there are lifestyle retirement communities that are geared towards common interests and prove to be ideal for older adults who are looking for an active community. These companies often offer special amenities and programs that support the lifestyle of their residents.
While the fate of Yelloh is uncertain, the care and living of seniors remains an important topic that is responsible for both contact persons and relatives.