Scheuba about the new football: satire meets commercialization!
Scheuba about the new football: satire meets commercialization!
Österreich - football has long been more than just a game; The industry has developed into one billion -dollar business. This has an impact on everyone involved - from the players to the clubs to fans. In an interview, the cabaret artist Scheuba to postpone the topics in football, especially with regard to the relevance of games And the public perception of football professionals. In his opinion, the representation of the players has changed due to media pressure. Formerly embarrassing statements have become less common because professionals are trained by media coaches and their self -presentation in social media is becoming increasingly important.
Scheuba, who, together with Alfred Dorfer, launched a program called "Ball loss", emphasizes that the focus of his satire is no longer on the players themselves, but on the structures of football and increasing commercialization. He calls Herbert Prohaska as a youthful figure for potential parodies, but he emphasizes that the relevant topics have shifted and continue to offer space for satire in football.
commercialization and its consequences
Commercialization has both positive and negative aspects that are challenging for the football community. According to an article on Soccerdrills , football is increasingly perceived as an elite sport. High admission prices and expensive merchandising articles have meant that traditional supporters feel alienated. This development leads to a loss of authenticity and identity, since traditional associations and commercial companies act. The economic performance is often crucial for the "value" of a club.
Another critical point is the excessive influence of investors who endanger the independence of the clubs. The financial inequalities among the clubs are increasing, while smaller teams have to fight for their survival. These developments promote a distortion of competition that affects the spirit of sport.
The role of fans in football
The effects of commercialization on the fans are at the center of an article by Budrich . The central question is raised whether the commercialization affects the feeling of justice of the fans and may lead to a migration of fans. Initial studies indicate that some fans could turn away from professional football. However, the emotional binding and loyalty of the fans could make them complain loudly instead of completely giving up the sport.
The foundation of amateur clubs is an example of the fact that there can also be turns. This shows that fans are actively looking for alternatives to live out their passion for football and at the same time express their displeasure with commercialization. In order to systematically explore the topics, a deeper examination is required, which integrates justice theory and stimulates future studies.
Overall, the topics of commercialization and the relevance of satire in football are of great importance not only for the sporting community, but also for society as a whole. You are calling for a rethink in perception and dealing with this popular sport.
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