Planted opens up a new production facility: Revolution in herbal meat!

Planted opens up a new production facility: Revolution in herbal meat!

Memmingen, Deutschland - Pascal Bieri, co -founder of the manufacturer of plant -based meat, has a remarkable journey. Founded in 2019, the company aims to tackle the challenges of the consumption of animal meat. With a clear mission to reduce stress on health and the environment, Bieri has gathered a team of experts to develop a product and nutritionally convincing product that appeals to a broad target group. Bieri describes the view of the products in the supermarket as a surreal and a personal milestone. In particular, the positive reactions of consumers, who are often surprised by taste and quality, show that Planted is on the right track. leadersnet reports on the vision of Planted to become the leading European brand for herbal flesh and to prioritize sustainability and taste.

With currently over 10,000 sales outlets in Europe, Planted has already been established in Austria and Germany. It is particularly noteworthy that Bieri is proud to combine scientific excellence with commercial reality. The company is currently working on the next generation of plant -based proteins and is investigating innovative fermentation technologies. On June 17, 2025, a new production facility will be opened in Memmingen, Germany, which focuses on these technologies.

growth of the herbal market

The market development for vegetable food in Europe shows an increasing trend. According to GFI Europe , sales in countries such as Germany, France, Italy and Spain have increased, especially due to the growing popularity of trademarks. These own brands are usually cheaper and address a broader consumer, which leads to strong sales growth.

In 2024 there was a plant for plant food in Germany in Germany of 1.68 billion euros, an increase of 1.5 % compared to the previous year. In particular, herbal milk has been established as almost main stream -capable, with 37 % of households buying vegetable milk and 32 % plant meat. The sale of own brands grew by 13.9 %, which shows that consumers want more vegetable options.

consumer preferences and trends

A survey shows that 50 % of consumers in Germany and Great Britain are striving to consume more vegetable food or reduce meat and milk consumption. Innovamarket Insights emphasizes that European consumers appreciate the health benefits and sustainability of plant products. Over a third of European consumers read the labels of the ingredients, whereby many are open to 100 % vegetable alternatives.

The demand for innovative vegetable products is high, especially in categories such as meat substitute and vegetable milk. Consumers want products with high protein and fiber, which are also gluten-free. At the same time, there are concerns about GMO and sugar in herbal products, which forces manufacturers to improve the quality and naturalness of their ingredients.

Overall, it can be seen that the market for plant food in Europe continues to grow and play a key role in the nutrition of the future, while companies like Planted successfully work on combining taste and sustainability.