Lower Austria: Winter tourism is booming with over 2.8 million overnight stays!

Lower Austria: Winter tourism is booming with over 2.8 million overnight stays!

The winter season 2024/25 in Lower Austria was concluded with a positive balance. According to OTS , the overnight figures in the federal state rose by 2% to a total of 2,801,900 nights from November 2024. In April, the positive development contributed, with an increase of 5% compared to the previous year. The foreign guests recorded an increase of 4.4%, while the domestic guests increased by 0.8%.

Governor Johanna Mikl-Leitner was pleased to comment on the positive trend in winter tourism in Lower Austrian. A look at the data shows that in January 2025 there was an increase of 1.6% compared to the previous year, with good snow and many sunny days, which promoted outdoor activities. The success of this season can also be explained by numerous offers away from the ski sports, such as winter hikes with alpacas and donkeys, which are becoming increasingly popular, as Noe

Various offers and increasing number of participants

Another indicator of flourishing winter tourism is the new Lower Austria Bergerbobnispass, which has been sold over 8,000 times, which underlines the region's attractiveness. The increasing number of visitors to the mountain railways also testify to the growing popularity of the region. Michael Duscher, Managing Director of Lower Austria advertising, highlights the diverse offers, including wellness offers and a city campaign, that should create incentives for visits.

The number of events in the conference industry shows a positive development. Lower Austria occupies one of the top positions among the host countries for events. A total of 2,553 events with 126,044 participants took place, with 62.2% company meetings, 28.4% congresses and 9.4% seminars.

outlook for the coming months

The positive balance for April represents a promising harbinger for the summer season. The Meeting Industry Report Austria 2024 also reports of over 27,000 events across Austria with more than 1.8 million participants. In addition, the demand for "green meetings" and "Green Events" has increased, which promotes more environmentally conscious organization.

Spring also brings numerous excursion destinations, including 365 attractions that can be visited with the Lower Austria Card. The sales figures speak for themselves: Over 200,000 tickets were sold in the early weeks. Regional cuisine and wine is offered in around 200 Heurigen and taverns in the region, which further increases the attractiveness of the region.