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Blokees presents Ultraman: An exciting journey for the 60th anniversary!
Blooes becomes an exclusive partner of the Ultraman exhibition in Shanghai, which opens on July 5. Learn more about products and creative competitions.
Blokees presents Ultraman: An exciting journey for the 60th anniversary!
On July 2, 2025, the media privacyhood of the exhibition "Journey of Light: A Glimpse Into Ultraman’s 60th Anniversary" took place in Shanghai. This fascinating presentation opens for the public on July 5 and can already be seen as an important event in the world of pop culture phenomenon Ultraman. Blokees, known for its innovative model kits, will appear as an exclusive strategic partner of the exhibition and will inspire visitors with new developments and creative work.
Blokees will present almost 100 Ultraman creations from BFC during the exhibition, including new model kits that make the heart of the fans beat faster. The manufacturer closed a partnership with New Creation, the exclusive licensor for the Ultraman series on the Chinese mainland in 2021. Since then, Blokees has strived to further develop the Ultraman IP and establish on the market.
Blokees' innovations and competitions
In the past four years, Bloees has made the Ultraman IP popular through three product series-Hero10, Legend and Precool. Over 10 large editions and more than 80 ultraman model kits that cover over 140 different Ultraman characters were developed during this time. Blooes also holds over 500 patents and is continuously looking for innovative, character -based products.
A special highlight of the exhibition will be the presentation of original user creations of BFC creators. Blokees organizes the BFC creative competition annually, which enables the participants to create original works from Blooes model kits. The winners have the chance to present their contributions at international exhibitions. These competitions not only promote creativity, but also combine global actors and strengthen the creative ecosystem of the brand.
The cultural meaning of Ultraman
Ultraman, who celebrated its premiere in 1966, is not only a popular television format, but also a cultural phenomenon that bridges generations. The connection between entertainment and social messages makes Ultraman a symbol that crosses national borders. The series has changed and developed over the years, with various topics and innovative approaches that the audience keep captivating.
The original program established the basis for the entire Tokusatsu genre and combined impressive special effects with child-friendly stories. Productions such as "Ultraman Tiga" have shown that even deeper narrative strands and human dramas can find space in the context of a monster story. This versatility has made Ultraman a popular product in international markets, while strategic partnerships, such as those with streaming services, further increase visibility.
In view of these cultural influences and the innovative approaches of Blokees and Ultraman, the exhibition “Journey of Light” is the perfect place to experience this fascinating journey through time through the history of the celebrated character. The combination of creative competitions, unique exhibits and the history of Ultraman will certainly attract a large audience.For more information, visit the official pages: ots.at and 1xmarketing.com .