Atlassian becomes the new mega sponsor of Williams Racing!

Atlassian becomes the new mega sponsor of Williams Racing!

Williams Racing is proud to announce a new title sponsor: Atlassian! The renowned British racing team announced on Tuesday that it would now compete as “Atlassian Williams Racing”. Atlassian, an Australian company based in San Francisco, is known for its software solutions that particularly help software developers. In 2023, the company achieved an impressive $3.5 billion in sales. Team boss James Vowles described the multi-year contract as “an important milestone in our comeback transformation”. This marks the largest partnership deal in the team's 48-year history, reports Laola1.

Already emblazoned on the racing suits of drivers Carlos Sainz Jr. and Alexander Albon, Atlassian's new logo was specifically designed to unify the identities of Atlassian and Williams Racing. This agreement is particularly significant as Williams has not had a title sponsor since the failed deal with Rokit in 2019. With this return to a major sponsor, Williams also introduces Atlassian's collaboration technologies to optimize teamwork and collaboration within the organization. Vowles said: “Acquiring such a significant title sponsor is a historic day in our team’s illustrious history.” The team will also present the new FW 47 in a special livery next Friday RaceFans reported.