Aloe Blacc delights at the Poolbar Festival: Music that transforms!

Aloe Blacc delights at the Poolbar Festival: Music that transforms!

At this year's Poolbar Festival, Aloe Blacc, the well -known American musician, attracts the attention of visitors. His appearance not only emphasizes the musical quality of the event, but also the deeper meaning of music as a medium of knowledge. Blacc himself emphasized in an interview with Vol.at that music was more than just entertainment; You can also reduce lack of understanding and stimulate reflection.

The Poolbar Festival not only attracts music lovers, but also offers space for cultural exchange and creative development. The combination of music to social issues is considered important, and artists like Aloe Blacc set a discussion incentive through their texts.

The growing importance of sports reporting

In another area, a current study by the Society for Integrated Communication Research (GIK) shows that sports reporting in Germany goes through a change. The publication of the B4P trend study "Sports reporting in change" on April 26, 2023 provided interesting insights into the media usage behavior of Germans. Over 90% of the respondents are sports fans, with 73% actively informed about sport. It is particularly striking that men (82%) find out more about sport than women (64%)

The study also emphasizes that women (85%) do active sport than men (83%). These differences in sports reporting get additional relevance if you look at the different needs of the age groups. Younger spectators (<30 years) value entertainment and personalization, while older viewers (50+) have a greater interest in live reporting. This could influence the way sports media will have to shape their content in the future.

popular sports and media use

The results of the study also show that male football is still the most popular sport in the media, followed by women's football, ski jumping and biathlon. Surprisingly, the survey shows that 15% of the respondents have an increased interest in women's football due to the women's European Championship. In addition, American Football sparked the interest of 30% of the respondents, especially among the 16-29 year olds, 42% of whom are interested.

The use of streaming services for sports broadcasts is also a growing trend; 66% of 16-29-year-olds already use paid sports streaming services. This data clarifies that consumer habits in the field of sports reporting must change and adapt the media landscape to meet the requirements of the audience.