Pia, Pakistan's national airline, in difficulties for commercial
Pia, Pakistan's national airline, in difficulties for commercial
Pakistan International Airlines (PIA) due to an advertising graphic in the crossfire of criticism, which is reminiscent of a terrorist attack on Paris. This graphic was released on Platform X on January 10th to apply for the resumption of flights to Paris. A passenger aircraft is shown on it that is located on the Eiffel Tower, accompanied by the slogan: "Paris, we are coming today."
passionate reactions in social media
Although the graphic was intended as an advertisement for the new, twice a week between Islamabad and Paris, users quickly moved to the World Trade Center in New York City on the 2001 social media and asked the airline to rethink their marketing strategy. "fire your marketing manager", wrote a user, while another Questions asked: "Who thought that this advertising was a good idea?"
criticism from the ranks of prominent users
omar Quraishi, a former media consultant of the Pakistanian politician Bilawal Bhutto Zardari, also expressed concerns in a Post on X. "Didn't the management of the airline check this? Hasn't the one who designed this graphic like a PIA aircraft on the Eiffen Tower? He and added: "Really speechless. And it is still there!"
official investigations
According to reports from Pakistan, Prime Minister Shehbaz Sharif initiated an investigation to clarify how the advertisement was approved. Despite the controversy, the first Pia flight from Islamabad to Paris in four and a half years on January 11th, such as a Post from the airline to X confirmed.Festive mood in return
A special aircraft was equipped with "solemn stickers" for the flight, as the airline in a further Post . The aircraft "was warmly welcomed by the airport employees." CNN asked Pia to comment.
past controversy
This is not the first time that the airline makes international headers. In 2019, Pia announced against what she described as a "overweight" of some of her cabin crew. A memo distributed to around 1,800 cabin crew members informed that they had six months to adapt their weight values to the specifications, otherwise they would be able to suspend their work.
2020 Pia hired almost a third of her pilots after a government investigation had uncovered that Licenses had and not qualified to fly.
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