Tourism day in Wolfsberg: Innovations and delights in the Lavanttal!

Tourism day in Wolfsberg: Innovations and delights in the Lavanttal!

On April 4, 2025, the annual tourism day took place in Wolfsberg, which attracted numerous guests from the industry under the motto "Future of Tourism". Over 35 exhibitors presented a variety of offers on an accompanying tourism exposo that extended from outdoor adventures to regional culinary delights to modern service innovations. The event offered a platform for experts to share innovative ideas and concepts.

The program started by a tour of the historic lavant house, in which the history of the Lavant Valley was clearly discussed. The heart of the event formed informative short lectures and discussions. Nicole Malle and Bernadette Hanschur presented the active Card program 2025 and sustainable tourism initiatives. Peter Tschernitz and Roland Waldner analyzed the influence of storytelling and digital funding on economic success in the tourism sector. Manuela Machner also highlighted the potential of artificial intelligence for the industry.

success projects and creative ideas

A highlight of the day was the keynote presentation by Robert Karlhofer, the managing director of the tourism region. He presented success projects of the past year, which included partner networks, art, culture and mobility. Particularly noteworthy were the opportunities that arise from the Koralmsche for the region.

The program was rounded off by Christoph Kulmer, a business magician, who captivated the audience with his emotional illusions and message. Kulmer emphasized how important special experiences are to tie guests to a region.

networking and culinary enjoyment

The evening ended with a variety of regional dishes, while representatives from politics and business were present to exchange and network. The guests included Klaus Ehrenbrandtner von Kärnnen Werbung, Andreas Kristan and Maria Knaunder from KSL Tourismus Marketing GmbH, Peter Wedenig from the AMS Carinthia and Claudia Arpa, a Federal Councilor. The mayors and mayors of the region also appreciated the opportunity to establish new contacts and deepen existing relationships.

This event clearly shows how important networking and exchange within the tourism industry are in order to promote innovative approaches and to meet the challenges of the future. The role of regional culinary delights received special attention, which according to a study on the development of tourism is not only a central attraction, but also contributes to strengthening regional economic structures. Further information on this topic can be found in the study by Htr.ch

For further insights and details on the event and the topics presented, readers can read the reporting on click Carinthia: Klick Carärnten and also a look at the comprehensive study by htr.ch Werfen.