Traditional fashion house in Tulln before exciting fresh start!

Traditional fashion house in Tulln before exciting fresh start!

In November 2023, the traditional fashion house Stift had to register bankruptcy in Tulln. Founded in the early 19th century, Stift is not only an integral part of the Austrian fashion world, but also a family company, just like the Tyrolean fashion house Feucht. According to orf tirol Plant Leopold Feucht, who is well networked in Tulln, the takeover of the approximately 30 employees of Abbey. It is convinced by the Tulln location, which shines through an attractive commercial landscape and good accessibility.

The takeover could mean a positive turn for the employees of Stift, since Leopold has already indicated Feucht that there are no expansion plans within the Tyrolean company, but new opportunities are addressed at any time if they appear economically sensible. However, the consequences for Stift customers are more serious, since according to current information, vouchers can no longer be accepted, which entails additional inconvenience. Abbey fashion leads a diverse range of international brands and has established itself as a popular shopping point in the region, such as Stift Mode Shows.

The location in the fashion business

The insolvency of Stift falls into a time when stationary trade suffers significantly from the pressure of online trading. However, Feucht maintains that well-parked employees and an attractive product range are superior to online retail. For the Tyrolean entrepreneur, the bond with customers is of crucial importance. While the employees of Stift could benefit from the successful takeover, it remains to be seen how the loyal customers of the traditional house will record the new circumstances and whether the brand remains in the region.