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Durian musicals: This is how a park with the controversial fruit innovates
Discover how Durianbb in Malaysia revolutionizes the world of controversial Durians with musicals and a theme park and makes it an unforgettable cultural experience.
Durian musicals: This is how a park with the controversial fruit innovates
Tourists in Bordeaux flock to the vineyards to try the region's first -class red wines. On the other side of the world, the entrepreneur Adrian Choy hopes that visitors to Malaysia will also experience trying out the most controversial fruit in the world as a cultural must.
A unique experience in Durianbb Park
In the Durianbb Park In Kuala Lumpur, people have the opportunity to try different types of spiky, football -sized fruit - from the sweet musang King to the creamy Black Thorn, which is grown on the company's farms. To protect your hands from the smell, wear plastic gloves, because the fragrance is often with "Stinking vomit" compared. At the same time, fans have the taste with caramel and Even with cheesecake compared.
A controversial delicacy
"You love or hate the special taste," explained Choy, whose official title "Chief Dreamer" is from Durianbb, to the CNN correspondent Kristie Lu Stout in March. The tropical fruit, which originally comes from Southeast Asia, is in China, the world's largest consumer This fruit, has been popular for a long time.
A growing market
In recent years the fruit has been Gift Gained in popularity for freshly fiance couples and their families. According to a report by HSBC from 2023, the boom, led by Chinese consumers, began as early as 2017. Between 2022 and 2023, Durian's exports from Southeast Asian countries rose by an impressive 400 %in the year.
Overview of developments in the Durian market
Although the growth dynamics of the freshly imported fruit is now slowing down, there are still numerous economic opportunities related to Durian. Aris Dacanay, Asean economist at HSBC, who wrote the report, indicated: "I think it is a temporary fashion that is gradually abbending." Instead, the focus has shifted. "It is no longer about who can produce most of the fruits and ship to China, but about who is innovative. Who can do something else with the fruit?"
Innovations in the Durian sector
This is exactly what companies like DurianBB try to achieve. Choy emphasizes: "It is very difficult to differentiate fruit. We want to be different." In 2024, China imported 15.6 billion kilograms (£ 34.4 billion) worth almost $ 7 billion, such as The South China Morning Post reported.
Competition in Durian-Export
In the meantime, more and more countries from Southeast Asia are participating in the trade. Until recently, Thailand had a monopoly on exports to China. Vietnam started sending the fruit to China in 2022, and The Philippines sent their first load of fresh Durian in 2023.