Türkiye punishes Adidas: scandal about pig leather sports shoes!

Türkiye punishes Adidas: scandal about pig leather sports shoes!

Türkei - Turkey imposed a fine of over $ 15,000 against Adidas because the company did not provide transparent information about the use of pig leather in one of its sports shoe models. According to the Turkish advertising supervisory authority, the “Samba OG” model is only said to have been advertised as “real leather”, which disregarded the religious sensations of the majority of society, as the AFP news agency reports. The authority said that the use of materials that are considered to be impure in Muslim, clearly must be mentioned in advertising and product description.

adidas confirmed that the material was updated on its own website, but without responding to the punishment imposed. This decision is linked to a religious guideline from 2020, which says that clothing and shoes made of pig leather in Turkey are considered "not permitted". The Turkish society sees a problem in pig leather, even through tanks, a problem that violates the religious beliefs of many people, such as the Daily newspaper reported.

The fine clearly shows how important in Turkey the respectful handling of religious traditions, especially in terms of products that are intended for the Muslim market. Adidas is under pressure to rethink his marketing strategy in order to avoid legal consequences in the future. You can find out more in the article by OE24