Study on the future of downtown Graz: Consumer behavior in focus!

Study on the future of downtown Graz: Consumer behavior in focus!

Three large companies left the city center of Graz: the renowned Sacher, the fashion business H&M in Herrengasse and the man's shop at the main square have symbolically turned their backs on. These departures raise questions about the economic dynamics of the Styrian state capital. In order to clarify these questions, the city of Graz, the Chamber of Commerce, the University of Graz and the Technical University of Graz have launched a comprehensive study. As reported by orf.at , the buying behavior in downtown Graz is examined. The surveys run until April 5 and aim to determine the reasons for shopping, expenses and the chosen means of transport.

In addition, local business owners are also interviewed in order to find out their view of the development of the city center. Initial results from the analysis of the data are to be published in summer and autumn. This is intended to derive strategic measures to strengthen the city center, which could revive the Graz economy. The city itself is characterized by its lively atmosphere and a large student community; Around 40,000 students are registered at the University of Graz, the Technical University and the University of Music and Performing Art, which makes the city center a vibrant place of cultural exchange.

Scientific basis for decisions

The Karl-Franzens University Graz, founded in 1585, is one of the oldest universities in Austria and plays a central role in the country's educational landscape. The extensive library of the university, which houses over 1 million books and about 2,000 valuable old manuscripts, is particularly remarkable. According to graz.net , the university of Archduke Charles II of Inner Austria was created and has produced numerous important scientists over the centuries, including some Nobel Prize winners. This institution will also play a crucial role in evaluating the data from the current study, which underlines the link between science and practical application. Graz, as a city of university and education, not only asks how much is issued, but also offers a platform for the connection of education, research and business.