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Captain Iglo celebrates for 40 years: In the adventure for little explorers!
Celebrate his 40th birthday with Captain Iglo! Discover new adventures and creative recipe ideas for the whole family.
Captain Iglo celebrates for 40 years: In the adventure for little explorers!
On March 24, 2025, a new era for the Iglo brand begins, which celebrates its 40th birthday with a rousing campaign. Since 1985, Captain Iglo, the legendary seafarer, has been a cult figure for children and adults. He brings freshly caught fish home and has set himself the task of motivating children, experiencing adventures in the game and eating. The new campaign relies on the importance of adventures to promote creativity, courage as well as social and coordinative skills in children. This is reported by the OTS .
The campaign invites families to share shared experiences with Captain Iglo, be it at the dining table or in a variety of activities. These adventures include schnitzel hunts, creative cooking recipes and imaginative games. Recipe ideas that are highlighted in the campaign include inventive dishes such as sea goo molders, the starfish and treasure chests that introduce children into the culinary adventure.
adventure and creativity promote
The campaign offers many useful resources for families, including templates, planning tips and invitation cards for treasure searches. The aim is to create the world of Captain Iglo creatively and to give children joy through stories and play together. The commitment of conveying parents and their children to the value of common adventures is the focus of these celebrations.
In a broader context, it can be seen that the frozen food industry is growing as a whole and the market for frozen foods will probably grow to $ 555.74 billion by 2029. The annual growth rate (CAGR) between 2024 and 2029 is estimated at 4.13%, according to a market analysis by Mordor Intelligence .
market development and trends
In particular, the Asian-Pacific area is the fastest growth market, while Europe remains the largest market for frozen products. Factors such as the hectic lifestyle of the working population and the increasing demand for ready meals drive this sector. Technological innovations help to make frozen food more accessible and affordable. Trends such as clean label products and environmentally friendly packaging are also becoming more important.
In summary, it can be said that the celebrations for the 40th birthday of Captain Iglo not only support and promote the history and culture of the brand, but also the dynamic development of the frozen food industry. The invitation to families to share their adventures could be the beginning of a new tradition in dealing with healthy eating and shared experiences.