Dior presents new designers for men's fashion

Dior presents new designers for men's fashion

Paris, France-According to an announcement by LVMH CEO Bernard Arnault, Jonathan Anderson will create the Juni collection for Dior Herren fashion. This was announced on Thursday during the company's annual assembly with the shareholders.

Jonathan Anderson: A new star on the fashion market

Anderson, 40 years old, whose departure of LVMH’s smaller brand Loewe was announced on March 17, is part of a new generation of prominent designers who take over some of the world's largest fashion brands. This change takes place in the middle of a comprehensive redesign of the industry.

challenges of the fashion industry

The industry is currently faced with the slowest growth for years, since the real estate crisis in China and rising prices prevent consumers from making new fashion investments.

successful designs and awards

Anderson is recognized that the profile of Loewe has increased significantly during his tenure. With his original and unusual designs, he was able to win the fashion critics for himself. His best-known pieces include the € 800 (approx. $ 909) expensive jeans with trumpet legs and the compact puzzle bag, which is sold for around € 3,000 ($ 3,409).

a loyal followers and creative projects

The Irishman has built up a loyal fan base and draws a diverse mix of international artists to the annual Loewe Craft Prize competition. He also became famous by the redesign of James Bond actor Daniel Craig, whom he dressed in simple sweaters and wide pants for an exciting loew-woven campaign.

successor to Loewe

On March 24th, LVMH announced that the designers Jack McCollough and Lazaro Hernandez will be the successor to Loewe.