Dubai chocolate: The new trend for gourmets in Germany!

The Dubai chocolate has caused a lot of sensation in the past few months, in particular through its impressive presentation and the classy combination of unusual ingredients. Developed by the Fix Dessert Chocolatier Manufaktur under the direction of Sarah Hamouda, this chocolate combines the best of Arabic sweets.

In its composition, the Dubai chocolate is a seductive mixture of delicate pistachio cream, crispy angel hair (Kadayif), noble whole milk or dark chocolate as well as sesame stamps (tahini). It is decorated with white chocolate and food coloring, which underlines the artistic presentation. This sweet experience is not only a pleasure, but also as a status symbol.

increasing popularity through social media

The high production costs and the limited availability of the Dubai chocolate drive the prices up. In Dubai it costs around CHF 16, while it is available in Europe for around 20 € (approx. 19 CHF). This exclusivity ensures high demand that also heat social media such as Instagram and Tiktok. Many hobby bakers have now shared DIY recipes for imitations, which further increases the popularity of the Dubai chocolate.

German supermarkets introduced the Dubai chocolate in October, which further reinforced the trend. The luxurious packaging plays a crucial role in marketing, with an aesthetic unboxing experience and the presentation of the luxury brand due to the packaging. In order to preserve exclusivity, tips such as optimal storage, weatherproof packaging for international deliveries and the highlighting of the brand elements are recommended.

For everyone who is looking for alternatives, there are Belgian and Swiss chocolate that also offer high quality. However, the Dubai chocolate has established itself as an extraordinary experience that goes far beyond the mere enjoyment, such as the reporting of Rheinpfalz and pack verde illustrate.