Scotch & Soda celebrates comeback in Germany: new shops and vision!

Scotch & Soda celebrates comeback in Germany: new shops and vision!

In an impressive comeback, the Dutch fashion brand Scotch & Soda returns to the German market. A new shop in Cologne has been open for three weeks and the first feedback is promising. Öznur Vasilev, the owner of New Black Fashion GmbH, takes over the franchise license for Germany and already has big plans for the revival of the brand. As fashionunited.de , Vasilev feels after taking over a former store Motivated, because the Cologne shops are already enjoying a loyal customer and a lively community.

Vasilev, which looks back on a 25-year career in the fashion industry, is planning to open further business throughout Germany. The next store in Zweibrücken is to follow in early February, followed by branches in Hamburg and Berlin. Your vision is to gradually and sustainably make growth without having hasty decisions. "We had a very good feeling when we talked to the sales team," explains Vasilev, who is optimistic about future sales development while mentioning the positive feedback from the newly opened Cologne store.

new sales partner

Scotch & Soda is back with the new partner New Black Fashion GmbH, as well as fashionunited.com confirmed. This step takes place according to the bankruptcy of the European retail of Scotch & Soda in June 2023, which was caused by logistical chaos and persistent losses. Almost 40 stores were closed and about 290 jobs were lost. With the return, the brand is now to be repositioned to gain a foothold in Germany, Belgium and Austria. CEO Joseph Gabbay from Bluestar Alliance, the rights holder of Scotch & Soda, has already announced the opening of other business in Germany, making a strong signal for the brand Renaissance.