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Arnautovic brings Austria's first protein iced tea to BILLA!
Marko Arnautovic signs a two-year contract with mucki and brings Austria's first protein iced tea to BILLA. Market launch on April 22, 2025.
Arnautovic brings Austria's first protein iced tea to BILLA!
Marko Arnautovic, the talented striker of Italian football club Inter Milan, recently took a remarkable step in his career. The 34-year-old has signed a new two-year contract with protein provider mucki. This collaboration comes at a time when health and fitness products are becoming increasingly important in society.
The mucki brand, which was founded by AnovonA Medsupps GmbH, already has a positive reputation for its innovative products in the field of functional foods. Founded in 2013 by Alexander Novotny and three partners, the company focuses on the development and marketing of healthy foods for retailers. An outstanding product resulting from this collaboration is Austria's first protein iced tea, which contains 30g of protein and is made from high-quality ingredients such as Alpine spring water, whey protein isolate and amino acids.
Introducing Protein Iced Tea
The market launch of the new protein iced tea is scheduled for April 22, 2025. Customers will be able to find the product exclusively in BILLA branches. The product launch will also be supported by an extensive marketing campaign communicated via social media, out-of-home advertising and television spots. Those interested can already pre-order the mucki protein iced tea online, which ensures convenient access to this innovative product.
Protein requirements and nutrition
As part of the cooperation and the new product, the importance of proteins in nutrition is also highlighted. A balanced diet requires the intake of both animal and plant proteins. While animal proteins contain all essential amino acids, plant proteins often cannot provide all of these essential amino acids in sufficient quantities.
In addition, nutrition experts recommend combinations of different protein sources to optimize the quality of the diet. Good combinations include legumes such as lentils, chickpeas and beans in conjunction with animal protein sources such as dairy products or meat. These strategies are particularly important for optimally supplying the body with proteins and maintaining a healthy lifestyle, as on swissmilk.ch is explained.