Arnautovic brings Austria's first protein-egg tea to Billa!

Arnautovic brings Austria's first protein-egg tea to Billa!

Marko Arnautovic, the talented striker of the Italian football club Inter Milan, recently took a remarkable step in his career. The 34-year-old signed a new two-year contract with the protein provider Mucki. This collaboration is done at a moment when health and fitness products are increasingly becoming more important in society.

The Mucki brand, which was founded by Anovona Medsupps GmbH, already has a positive reputation for its innovative products in the field of functional foods. Founded in 2013 by Alexander Novotny and three partners, the company focuses on developing and marketing healthy food for retail. An outstanding product that emerges from this cooperation is Austria's first protein-ie tea, which contains 30g protein and is made from high-quality ingredients such as alpine source water, whey protein isolate and amino acids.

Introduction of the protein ISTANCE

The market launch of the new protein-old is planned for April 22, 2025. Customers will be able to find the product exclusively in Billa branches. In addition, the product launch is supported by an extensive marketing campaign that is communicated via social media, out-of-home advertising and television spots. Interested parties can already pre-order the Mucki Protein-EiNesTee online, which guarantees comfortable access to this new product.

protein requirement and nutrition

As part of the cooperation and the new product, the importance of proteins in nutrition is also pointed out. A balanced diet requires the intake of both animal and herbal proteins. While animal proteins contain all indispensable amino acids, vegetable proteins can often not provide all of these essential amino acids in sufficient quantities.

In addition, nutrition experts recommend combinations of different protein sources to optimize the quality of the nutrition. Good combinations include legumes such as lentils, chickpeas and beans in connection with animal protein sources such as dairy products or meat. These strategies are particularly important in order to optimally supply the body with proteins and maintain a healthy lifestyle, as is explained on swissMilk