Second Advent: Shopping boom brings 20% more customers to the shops!

Second Advent: Shopping boom brings 20% more customers to the shops!

The pre-Christmas season in Austria and Germany is exciting to the fullest! On the second Saturday of Advent, December 7th, 2024, the mood in local retail was excellent. According to a quick survey by the trade association, shopping streets and shopping centers reported that customer frequency was up to 20% higher than in the previous year. Rainer Will, managing director of the trade association, noted that the weekend went even better than expected. Despite the fantastic first weekend of Advent, which was promoted by Black Friday offers and saw frequency increases of up to 40%, consumer interest remained consistently high.

The rush was particularly noticeable in Vienna's city center. Many people combine their Christmas shopping with a visit to one of the numerous Advent markets. Shoppers are making a list of gift ideas and demand for electronics, clothing and toys remains strong. Particularly noteworthy is the ongoing voucher boom; According to Will, 42% of Austrians will give away at least one voucher this year, a record number. This indicates that the 2024 Christmas business will be extremely successful, which will also be the topic at the upcoming Christmas press conference on December 11, 2024 in order to analyze sales and market developments.

An Advent calendar for the whole city

NPR reported.