Ledo Macho ice cream comes to Austria: A pleasure for chocolate fans!

Ledo Macho ice cream comes to Austria: A pleasure for chocolate fans!

Österreich - In a pleasant news for ice lovers in Austria, INTERSPAR and SPAR announce that the popular Ledo "Macho" ice cream is now available in all branches. The two retail chains thus enable access to a flavor that has cult status in many fans of the Balkan ice. The LEDO "Macho" ice cream is available in the varieties of chocolate and vanilla and only costs 1.90 euros. It is particularly enthusiastic about its creamy core and the crispy chocolate cover that makes the product special.

The decision to introduce LEDO products in Austria falls into a dynamic market that currently has an annual growth of 4.87 %, as an analysis of the European ice cream market shows. This forecast extends over the period from 2019 to 2029, with a base year of 2023. The main actors in this market are large companies such as Unilever PLC, Nestlé S.A. and Mars, Incorporated, who try to secure their market shares through innovative products and trends.

market analysis and trends

The European ice cream market grows not only because of the increasing demand for traditional ice cream, but also through a growing interest in healthier alternatives. Consumers are increasingly looking for low -fat and natural ice creams without having to do without taste. Germany and Russia in particular are shown as the largest markets in Europe for ice cream. The popularity of craft products such as Italian gelato, as well as the premiumization of ice creams are other factors that contribute to the growth of this sector.

In addition, companies are always launching new products in order to meet the demand for milk -free and sugar -free options. An example of this is the Nick’s ice brand, which recently secured $ 30 million for the expansion of its healthy ice products.

geographical trends and consumer preferences

The various geographical trends in Europe mean that companies continuously expand their reach. Unilever and Algida, for example, cooperated in 2021 in order to offer a new range of ice cream in Italy. Consumers in Europe are increasingly interested in low -calorie, handicrafts, which is further heated up for the market for frozen desserts.

The development of innovative ice cream and adaptation to new consumer needs have contributed to the fact that the market becomes more diverse. In June 2021, Häagen-Dazs introduced multi-textured ice cream types in Great Britain, and Jude’s launched a new vegan ice cream in August 2022. These developments illustrate the trend towards diverse flavors and higher demands on the quality of ice products.

The introduction of the LEDO "Macho" ice in Austria is not only an enrichment for the on-site consumers, but also a sign of how the European market for ice cream has developed in the coming years.