Internorm: Surge in sales and funding for restructuring drive growth in Austria!

Internorm: Surge in sales and funding for restructuring drive growth in Austria!

Internorm Deutschland recorded impressive sales growth in 2022, as the company achieved a 12.9 percent increase in sales compared to the previous year and took in a total of 94 million euros. Forecasts from industry experts show that Internorm's market share in Germany remained stable at 1.6 percent, while orders received from new construction projects amounted to 55 million euros, an increase of 7.8 percent, GFF Magazine reported.

Management attributes the decline in the export quota in Austria by 3 percentage points to 61 percent to economic conditions, which is particularly noticeable in the DACH region (Germany, Austria, Switzerland). In Austria, demand rose by a solid 6.5 percent due to the renovation subsidies, while order numbers in markets outside this area fell dramatically, particularly in Italy with a decline of 29 percent and in Great Britain by 23 percent. In Linz, managing director Johann Brandstetter explained that the majority of the order volume from the previous year could be included in the current figures.

Sustainability and innovation in focus

Internorm not only focuses on maximizing sales, but also on sustainability. The company is committed to 100 percent production in Austria and plans to use “low-carbon” glass, which reduces CO2 emissions by 45 percent. Co-owner Christian Klinger emphasized that the rising costs of personnel represent a challenge, and the need to increase investments in innovative, high-quality components is all the more important against the background of a stagnating market. The economic benefit of these investments was underlined by economist Friedrich Schneider, who pointed out that every euro spent on renovation funding was returned twice to the state, generating 790 million euros in additional revenue in the form of taxes, as ORF reported.

While optimism for the coming years in the industry remains cautious due to the backlog of building permits, Hamburg shows that even in times of economic uncertainty, there are strategies for growth and renovation that rely on the increasing demand in Austria. Abroad, however, the situation remains tense, but requires companies to act quickly to secure their position.