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Austria's new attitude to life: Focus on all year round!
Austria advertising presents the “Austria is just attitude to life” to promote all -year -old tourism and the diversity of the country.
Austria's new attitude to life: Focus on all year round!
Austria advertising today, on March 13, 2025, presented its new image campaign "Austria is just a lifestyle", which is putting a year -round tourism offer. This initiative builds on the successful attitude to life campaign of the past year and is being rolled out internationally in 15 markets to emphasize the unique attitude towards life in Austria. "We are relying on a holistic annual planning to overcome the separation between winter and summer," emphasizes Sandra Stichuner, the Chief Marketing Officer of Austria. The campaign aims to highlight the year -round charm of Austria and to promote the variety of activities that are available outside the high season, as reported on the website of Austria.
innovative approaches and visual emotions
As part of the presentation at ITB in Berlin, the new brand appearance was staged, which thus uses modern aesthetics and innovative visual language. The approach is designed to break through stereotypes and to transport emotions, as Astrid Stharnig-Staudinger, Managing Director of Austria advertising. The campaign wants to establish Austria as an unmistakable trademark and combines creative visual content with strong personal ambassadors from various areas, such as the former professional ski racer Marlies Raich and designer Lena Hoschek. These authentic representatives show their personal definition of the attitude to life, which makes the approach even more tangible.
The comprehensive campaign is supported by interactive formats such as AR experiences and a number of digital and analog advertising measures to create a strong connection to the community. In addition to TikK, Instagram and Snapchat, traditional media are also integrated into marketing strategic approaches. The topics of cooperation, such as cycling, are secured by targeted events and content partnerships. These measures are intended to radiate the core values of serenity, lightness and enjoyment that shape the Austrian attitude to life, and ensure that all facets of life in Austria can be experienced, as is explained on Austriatourism.com.