Love messages on the highway: Security with a heart in focus!

Love messages on the highway: Security with a heart in focus!

Laimgrubengasse 10, 1060 Wien, Österreich - Before the coming Valentine's Day on February 14, 2025, ASFINAG will start its traditional security campaign on the Austrian motorways. Under the motto "All the best for Valentine's Day", messages such as "Someone loves you! Drive carefully" and "Love has no limit! Tempo already!" shown. With these warm appeals, ASFINAG hopes to persuade drivers to pay attention to their safety while driving and to stay attentive, they report on ots.at

background and new messages

This week is all about the “love week”, in which the focus is on distracting, fatigue and compliance with the legal driving force. Petra Mödlhammer, head of the ASFINAG communication department, said that the positive feedback on the text indicators show that the campaign is a hit. In addition, "Highway-Haikus" is being switched for the first time, a creative form of poetry that addresses traffic safety. These short poems should encourage drivers to think about their responsibility in road traffic.

In an accompanying message for the week, the importance of love and warmth is also pointed out to promote personal happiness. The message for the week encourages people to reflect on their inner needs and to concentrate on the essentials. A loving attitude can cause behavioral changes and help to promote safe driving in the social center, as reported on