Astraux inspires new lifestyle tech products at IFA 2025!

Astraux inspires new lifestyle tech products at IFA 2025!

Astraux, an emerging lifestyle tech company based in Dubai, has again set a strong signal at IFA 2025 in Berlin. The company not only presented three innovative products, but also announced an accelerated expansion into the most important European markets, including Germany, France, Italy and Spain. According to [ots.at] (https://www.ots.at/presseaus-sung/ots_20250909_ots0171/aufstrebendendes-kunternehmenzlaux-Glaenzt-Ter- and-Berlin-and-Seine-Expansion-in-Wäigest-eu-Maenkten) the stand from Astraux moved over 20,000 visitors in a single day Third place in the commitment at the fair.

The three products presented are the Mini Electric Vehicle (EV), the Aimon Companion Robot and the Smart Glasses. The Mini EV, which is available from 5,990 ꞓ, is aimed at drivers from the age of 14 and is already approved in certain EU countries. The vehicle stands out due to its striking design and a panoramic roof. The Aimon Companion Robot costs 89 ꞓ and offers interactivity through AI by reacting to touch, movement and the mood of the user. The Smart Glasses, which are available for 79 ꞓ, combine UV400 protection with AI-controlled translation functions and an 8 MP-Ego camera that are intended for younger European consumers who are looking for stylish and affordable technology solutions.

Focus on the market needs

Yoyo Zhang, the head of the European business of Astraux, has experience from well -known companies such as Huawei and Xiaomi and strives to establish the brand in the European market. Astraux aims to address young consumers who appreciate innovative technologies. The company also plans pre -orders for its products, with special offers and discounts for early customers, to promote the market entry and to win a broad customer base. According to third-news.com, Astraux is actively represented on social media and uses platforms such as Instagram, Tiktok and Facebook to reach your target group directly.

In addition, the automotive industry currently sees a fundamental change that also has an impact on Astraux's products. Consumers have developed quickly changing expectations, especially with regard to the mobility experience. The global automotive consumer study 2025 by Deloitte According to in Germany, charging infrastructure and vehicle range are central challenges for the acceptance of electromobility. However, many consumers prefer to load at home often have no access to home charging stations.

The future of electromobility

The study emphasizes that vehicle-to-grid technologies and financial incentives could help compensate for the higher costs of electromobility and increase general acceptance. For Astraux, which has an electric vehicle in the portfolio, it is crucial to keep an eye on these developments and integrate technologies that meet the current and future needs of consumers. The combination of stylish design and technical innovation could help Astraux assert itself in a dynamic market.

The market entry into the European electronics and automotive industry has both challenges and opportunities. Astraux seems well positioned to benefit from the trends and changes in mobility and has clear strategies for addressing the needs of young European consumers who are looking for innovative solutions in an increasingly technology -driven market.