Adidas and Liverpool: 360 million euros for new cooperation!

Adidas and Liverpool: 360 million euros for new cooperation!

Herzogenaurach, Deutschland - big news for FC Liverpool! The Premier League club has signed a long-term contract with the German sporting goods manufacturer Adidas, which will come into force from the 2025/26 season. The return of Adidas is a return to the old days, because the manufacturer already equipped the Reds between 1985 and 1996 and from 2006 to 2012. From August 1, 2025, Adidas will become the club's official supplementary stamp after Nike has been alongside the Liverpooler in the past five years. This exciting deal could be a financial syringe fire for Liverpool, since the Reds reports on 72 million euros annually, which makes a total of 360 million euros over the entire contract term of five years, as from laola1.at

a record deal in the Premier League

This sponsorship contract is an important step in the rivalry of Adidas with Nike, since the initial rumors already show that this may be the largest supplier deal in the history of the Premier League. According to 90min.de Liverpool will earn as much as FC Bayern in Germany, which receives between 60 and 70 million euros annually. In comparison, Liverpool previously earned only about 36 million euros per year at Nike, plus 20 percent license fees on all jersey sales. For Adidas, the deal means asserting itself in the highly competitive sporting goods industry and strengthening the market position against Nike.

The mention of Manchester United, which could collect over 100 million euros per year by their adidas contract from 2025, underlines the enormous financial dimensions associated with these sponsorship contracts. The partnership with Liverpool, which is now beginning, is not only about jerseys and merchandise, but also about strengthening the Adidas brand in one of the most popular football clubs worldwide.